A lot of marketing strategies have been panning out in the digital world, some have successfully proven their effectivity, while some are still in the process of getting known. To help you shape your next marketing strategy, here are five (5) digital marketing trends to look out for in 2018:

 

  1. Chatbots

Keeping constant communication with your customers is one of the core elements of a successful digital marketing strategy. By using Chatbots, marketers can interact with their customers instantly. Chatbots provide real-time responses to comments and queries, obtain customer information, and promote brand and services without any human involvement.

In this digital age where almost everything happens instantly, chatbots would be a great move in leveling up your digital marketing strategy.

 

  1. Personalisation

Technology and the Internet have created an “I” culture where people in the digital community thrive for a sense of acknowledgment. For an instance, YouTube recommends videos to a user according to their interests which may be assumed based on their previously watched videos. Spotify on the other hand offers multiple playlists for when you’re feeling hyped, mellow, or nostalgic. It even allows you to create your own playlist according to your music preference.

As digital marketers, you have to make sure that your market relates to your brand by making your messages more personalised.

 

  1. Video

 

Did you know that marketers who use videos in promoting their brands actually grow revenue 49% faster that non-video users? This is because people nowadays prefer watching videos than reading to get information about a certain product or service. In fact, YouTube has gained, and continually gaining over a billion users and that is almost one third of all internet users in the world!

 

  1. Influencer Marketing

 

Influencers are now making a name in social media. Primarily these people have built their authority and credibility over their followers, thus having the power to affect their decision-making process in terms of patronizing a product.

Influencer marketing is not merely an advertisement that uses a popular personality to sell or advertise a product, rather it is a brand collaboration of the products and the influencers themselves which makes the marketing strategy even more powerful.

 

  1. Storytelling

 

Facebook, Snapchat, and Instagram stories are gaining popularity in social media, making it a good tool to use when marketing. Storytelling this way is also cost-effective as it does not require too much editing (if at all). The more natural your story is the more personal it is. Posting multiple stories will not also be as tiring as it sounds since the duration of these clips are a lot shorter than the regular ones.

 

Marketers can also make use of “live stories” when having events to make sure that everyone is involved in all the brand’s activities.

 

Digital marketing is a broad and aggressive competition. It is not a one-size-fits-all marketplace and as marketers you always have to be fully equipped of various strategies for different audiences and situations.