The headline is by far the most relevant, dominating and sought-after question by anyone with a website. A startup, an online e-commerce, a service site or maybe, just a promotional blog, everything has something useful to offer to the users online and thereby, seek traffic!
A trend today can become a norm tomorrow. Hence, in marketing, friendship with latest trends is necessary. It’s no longer a surprise that social media marketing is one of the most popular and user engaging tactics with proven ROI.
Artificial Intelligence (AI) has taken leaps in advancements over the years and so have their utilities. One of those techniques which has boomed and taken a lot of attention is a ‘Chatbot’.
Digital marketing is a broad term involving various strategies, channels, sources to promote a product or a service. The question will always remain the same, ‘who is the target audience?’ Once the ‘who’ part is solved, that’s when the ‘where is our target audience located?’ part steps in.
Digital marketing has been widely used by different businesses to promote products online. One example of which is Search Engine Optimization or SEO. It is the practice of improving your website in order to get high rank in Google or other search engines. To put it simply, you make your contents visible on the first page. However, this is not an easy task as there are algorithms that you have to consider.
A lot of marketing strategies have been panning out in the digital world, some have successfully proven their effectivity, while some are still in the process of getting known. To help you shape your next marketing strategy, here are five (5) digital marketing trends to look out for in 2018