PPC Course

The world of pay-per-click (or PPC) advertising is a competitive one, meaning anyone entering the industry or trying to advance within it needs to be constantly learning to stay ahead of the competition.

Summary

PPC is the most modern form of advertising, and arguably one of the most far-reaching. A sound PPC campaign can help a brand cut through the noise and reach the right customers to ensure high levels of conversion and an increase in sales. Due to its close relation with search engines, it is also at the cutting edge of any major online changes, making it an exciting discipline to be a part of.

Anyone looking to develop a deeper understanding of PPC.

Business owners looking to drive more traffic and sales/leads to their website or app.

Marketers that want to work as PPC freelancers or as part of an in house marketing team.

What will you learn?

Learn the jargon - PPC can be heavy on the terminology, however our trainers will be able to explain anything and everything you might come across in the industry.

How to write ad copy - The creative side of PPC is often overlooked. Learning how to write effective PPC ad copy is an important skill our trainers can teach you

Tracking your PPC results - Become a well-rounded member of any PPC team by learning how to report on your campaign results.

Developing a PPC strategy - Being able to take a business’s objectives and develop a PPC campaign that meets them is an important skill, and one your Digital Kitchen trainer will be able to teach you.

Talk to us about your

marketing needs