What we do

Pay per click advertising is a great way to get infront of your target audience, fast. Whether you're a B2B company looking to generate leads, or a B2C business looking to drive sales, PPC advertising is great way to immediately drive a growth in revenue

Pay per click advertising is a method of advertising on both websites and search engines. As the name suggests, you only pay when a user clicks on your ad and there are multiple factors that can determine how much you pay for a click. However, you can control how much you would like to spend on each click, day, week and month. We run advertising campaigns on: Facebook, Instagram, LinkedIn & Google for our clients. We've managed budgets ranging from £500 to £100,000 a month and the key to success is:

  • Setting clear KPI's in the beginning
  • Daily tracking and optimisations of ad campaigns
  • Consistently creating new variations of ads to find the best performing sets to scale

We've seen so many businesses overspend on their ad campaigns and not receive the results they had hoped for. PPC isn't for everyone, and we will only recommend it as a form of marketing for your business if it makes sense and fits into your budget and goals. Different platforms work better for different types of businesses, but one element is always consistent: our proactiveness in ensuring all campaigns are high performing and flagging immediately if changes need to happen if campaigns aren't performing as we'd expect.

Services

Research

Before starting any campaign we conduct in depth research into your brand, your competitors and your sector. In addition to these insights, we use industry-leading tools to discover more about your customer's online activities, interests, and demographics. We dive deep into your website and online presence to discover what's working well, and identify new opportunities. All of this combined with our expert keyword insights allow us to develop a stellar digital strategy!

Strategy

You need a comprehensive digital customer acquisition strategy using the insights generated from our in-depth research, grounded in proven consumer behaviour and marketing fundamentals. We will provide you with a comprehensive PPC / SEM / AdWords strategy outlining our recommended techniques for and goals

Measurement & KPI

No brand, product, industry, or campaign is the same. We work with you to ensure you reach your goals and we measure the effectiveness of our campaign against those goals with meaningful KPIs. Whether your conversion is is a purchase, a lead generation form, or a PDF download, we can track and report on, and optimise the objectives.

Measurement & KPI

No brand, product, industry, or campaign is the same. We work with you to ensure you reach your goals and we measure the effectiveness of our campaign against those goals with meaningful KPIs. Whether your conversion is is a purchase, a lead generation form, or a PDF download, we can track and report on, and optimise the objectives.

Case Study

Fund Ourselves

The Task

They needed an aggressive Google Advertising campaign in a very competitive field to drive user sign ups for borrowers & lenders on their peer to peer lending website.

Our Strategy

We developed a google advertising campaign strategy and focused on: display ads, text search ads, re-marketing ads and aggressive competitor campaigns to ensure we were always on the first page of Google.

Our Results

We drove a minimum of 900 loan applications per day with a 10% approval rate.

Contact Us

Are you running or looking to run Facebook, Instagram Google or LinkedIn advertising? Drop us an email on hello@blackbirddigital.co.uk and we can schedule a chat to see how we can increase your monthly revenue.

Talk to us about your

marketing needs