A digital strategy is an idea of how you are going to utilize your digital channels and your website to achieve your objectives. It will most likely be an element or a part of your brand strategy, however with the focus being on developing your digital channels and touch points; how and where people will interact with your brand online.

If you have launched a new website and are looking for advice on how to utilize it to it’s full potential after going online, then a digital strategy may be worth considering. It can also be implemented even if you have already designed a brand strategy, as it will have more of an emphasis on the digital channels.

As with most strategies, a digital strategy will begin with an objective. You may not have even considered this yet, but this is the most crucial part and something we will work alongside you with to establish. Every digital strategy is unique to its brand and an effective strategy will enable you to establish what are your most important channels and how they can mould together.

At Blackbird Digital, we follow four steps key steps to develop a successful digital strategy. We develop your digital strategy in a one or 3-day workshop as well as providing additional support via online share drives.

Digital Strategy

1. Research & Insight


We analyse the market, learn and understand the industry trends and look at the numbers. Not only do we help doing the creative work but we also understand the costs involved.

2. Competitor Analysis


A competitor analysis is key to any digital marketing service, but it is particularly important for a digital strategy. We analyse what they are doing well and what they aren’t, and we find solutions as to how we can make you stand apart. This is the way we find your niche and make your brand fly past your competitors from a digital perspective.

3. Site & Product Architecture


Our aim is to bring your vision to life. We work alongside you and make sure from a digital perspective, your vision becomes a reality. We architect sitemaps and user diagrams and make sure every small step has been though through and calculated.

4. Roadmap


The final stage to success. Once we have gathered all the information/data we need, we create a roadmap which is a reference point that will allow us to stay on track, and always move forward with our goals.

Once everything is set, we are ready to launch!