What is Digital PR?

Digital PR is like telling really good stories about your business online. Instead of using newspapers or TV like old-school PR, Digital PR helps people find you on the internet. It gets your business featured on big websites, helps more people see you on Google, and makes you look like an expert in your industry.

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Why Digital PR is Important

No matter the size of your business, Digital PR can help by:

  • Making You More Visible Online: If important websites talk about your business, more people will find you.

  • Building Trust: If people see your name in well-known places, they will trust you more.

  • Bringing You More Customers: The more people know about you, the more potential customers you get.

  • Helping You Become an Expert: If you share good advice, people will see you as a leader in your field.

5 Easy Ways to Get More Digital PR

1. Share Your Knowledge
Industry expertise builds credibility. Write simple, helpful articles about what you do and what you’ve learned. Post them on LinkedIn, your blog, and send them to sites that publish business content. The goal is to show people you know your stuff and can help them. Don’t be afraid to share your opinions or predictions either—these can stand out to journalists and readers alike.
2. Use Data to Tell a Story
Journalists love numbers. Look at things your business already tracks (like trends or customer feedback) and turn those into short reports or infographics. You can also ask your audience questions in a short survey and publish the results. If you’ve got interesting insights, people will want to write about it—and link to your website too.
3. Make Friends with Journalists & Bloggers
Think of journalists and bloggers like people you’d like to help. Follow them on social media, read what they write, and send them nice, helpful messages (not salesy ones). If you have a story that fits their beat or expertise, pitch it clearly and simply. Over time, these relationships can lead to more mentions and features.
4. Join Trending Conversations
Pay attention to news or changes happening in your industry. If something big happens, you can quickly share your thoughts as an expert. This is called "newsjacking" and it helps you ride the wave of something people are already talking about. Journalists are always looking for quick, smart takes to add to their stories.
5. Speak on Podcasts & Webinars
Podcasts and webinars are a great way to explain what you do and share advice in a friendly, relaxed way. Look for industry podcasts or events and reach out to the host with your story idea or topic you could speak on. This builds your credibility and gets your name in front of new people who care about your niche.

Want to learn more about how Digital PR can help your business? Let’s talk

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Get Featured in Big Publications

At Blackbird Digital, we help businesses like yours get noticed by top publications. Being mentioned in well-known places gives you credibility and helps more people find you. Some of the websites we work with include:

Business & Finance News

  • City AM
  • Forbes
  • Entrepreneur
  • Business Insider
  • Financial Times
  • Investment Week

Major UK News Websites

  • Daily Mail
  • The Guardian
  • The Times
  • The Independent
  • Metro

Tech & Fintech Websites

  • TechCrunch
  • Sifted
  • UKTN
  • TechHQ

Big Online News Sites

  • Yahoo!
  • MSN

Getting your name on these websites can bring in new customers and help you stand out in your industry.

Why Work with Blackbird Digital?

We’re experts in Digital PR and have helped lots of businesses get featured in top publications. Here’s what makes us different:

1. Real Relationships, Real Results
We have direct access to hundreds of journalists across the UK’s most trusted media outlets – from The Guardian and Reuters to TechCrunch and Sifted. Your brand doesn’t land in generic inboxes – it lands on the desks of people we know and work with regularly.
2. B2B PR, Built for Finance & Tech
From scaling fintechs to cybersecurity leaders, we understand the complexity of your message and the media that matters. We’ve worked with top-tier B2B brands like INEOS, Cognizant, Cybervadis, and Sterling – and know how to position you as an authority in your space.
3. Thought Leadership That Drives Results
We write, pitch, and place insightful, expert-led content on your behalf – so you’re seen as a thought leader by your peers, prospects, and partners. Whether it’s founder profiles, expert interviews, or industry commentary, we shape your story into something the media wants to cover.
4. Results-Driven Digital PR with Tier 1 Guarantees
Unlike most agencies, we guarantee media coverage in Tier 1 publications every month – or your next campaign is on us.
5. Built for High-Growth B2B Companies
We’ve helped power visibility for brands like INEOS, Cybervadis, Cognizant, and Surecomp. Whether you're launching, scaling, or seeking investor visibility, we make you impossible to ignore.
6. Journalist Relationships That Convert into Coverage
Our black book of journalist contacts includes BBC, FT, Forbes, TechCrunch, The Guardian, and more. We don’t just pitch—we place.

Let’s Get Started

The internet is busy—let us help your business shine. Whether you need media coverage, blog posts, or an SEO-friendly PR campaign, we can help.

Your competitors are getting noticed—why not you? Let’s start getting your name out there:

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